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In 1998, Gentex Chairman and CEO Fred Bauer was named Michigan's Master Entrepreneur of the Year by the accounting firm of Ernst & Young. The following provides a brief overview of his career and entrepreneurial spirit.
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Awards Program Sponsored By
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Ernst & Young
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The Entrepreneur of the Year Institute
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The Kauffman Center for Entrepreneurial Leadership
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The Nasdaq Stock Market
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USA Today
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After working his way through Michigan State University and obtaining a degree in business and electronics, Fred Bauer started his first factory at the age of 23 - without ever having seen a production line.
Simicon, as it was called then, manufactured sophisticated electronic furnace control units, the need for which Fred identified while observing his father's growing furnace business. The product incorporated photoelectric sensors that would prove to be a source of continued innovation in Fred's future business endeavors.
Within a few short years, Simicon attracted the attention of the industry's larger players, and in the early '70s, was snapped up by Fortune 500 giant Robertshaw Controls. Armed with fresh business acumen, photoelectric sensing knowledge and capital, Fred shifted his focus to fire protection products. He had long thought there was a need for better smoke detection, and in 1974, founded Gentex and co-invented the world's first dual-cell photoelectric smoke detector. It quickly revolutionized the industry because it was less prone to false alarms and was designed to quickly detect slow, smoldering fires.
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Gentex went public in 1981, in part to help fund a new and precarious venture - developing automatic-dimming rearview mirrors. Fred knew that automakers had been looking for some 20 years for a way to make nighttime driving safer by eliminating dangerous rearview mirror glare. His instinct also told him that his expertise in electronics and electro-optical sensing technologies held the key.
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